If You Can't Beat'em, Join'em
Despite the early success of Hulu, Hulu has created a Huludotcom channel on YouTube to drive traffic to the Hulu webstie. This is fascinating evidence of the power of the YouTube website and community as well as the synergy that can be created across multiple platforms and multiple sources. What's interesting about this, however, is that by many accounts users of YouTube tend not to surf YouTube, but rather search for specific content or are directed there by links form bloggers or friends. It, therefore, begs the question of how much traffic will actually get pushed to Hulu. ArsTechnica has more
